My Role
Discovery phase finding
• As someone who frequently cooks at home, I actively used various recipe apps, including Tasty. Over time, I identified common frustrations.
• Difficulty finding recipes that fit my diet, available ingredients, and time constraints.
• An inconvenient cooking process that required constant screen interaction and disrupted focus.
• Lack of a personal space to track my favorite recipes or cooking history.
Additional Challenges
1. Difficult Search and Recipe Categorization
The Design
Search
Categories
Search Filter
Search Page
Meel Planner Page
Recipe Page
Community Page
The Results
70%
faster recipe search time, allowing users to quickly find necessary dishes even during busy cooking sessions
50%
higher engagement in the step-by-step cooking mode, providing a more intuitive and guided experience
3x
increase in saved recipes, encouraging users to return and explore more content
The redesign significantly enhanced the user experience by simplifying complex interactions, boosting engagement, and making the app more accessible for everyday cooking. Users now enjoy a smoother workflow, whether they’re planning meals or cooking in real time.